We tend to avoid what we fear, so before you hand off that presentation to someone else or try side-stepping the responsibility altogether, consider what you’d be passing up. Each presentation in front of your peers, your boss, an important client is a unique opportunity to showcase your value. A home run in a presentation or briefing can do more to lift your reputation and cement trust for these important relationships than all of the hard work you’ve already put in getting ready for it.

That’s because your audience can see and hear your ideas for themselves. They can connect the messages with the messenger and get the full measure of their impact. Importantly, they will give credit for those ideas to you, the presenter. In short, presentation and briefing skills are essential tools every executive needs to master.

Embrace the presentation opportunities you have by conquering those fears and letting your expertise shine. Follow these pro tips to help:

Don’t memorize

If you memorize (instead of just getting comfortable with your ideas), all you’ll be concentrating on when you deliver your presentation is remembering what you were supposed to say. That’s going to interfere with being your best, most confident self. Instead, stay in the moment and give yourself permission to express your key ideas in a way that sounds natural and comfortable for you. Don’t worry about perfection. Your audience isn’t.

Do prepare (the right way)

Get your essential ideas down to (no more than) three main points. Practice delivering these orally. Pay attention to how you naturally communicate them, what details you use to explain each and how you transition from one main point to the next. There’s simply no substitute for hearing yourself present and building some muscle memory of how you want the presentation or briefing to flow. (Recording yourself is a great tool for this.) If you write out a full script, begin practicing with a greatly reduced one with just bullet points or notes with key points and phrases. It’s far more important to stay connected to your audience than it is to remember every detail of something you’d prepared.

Build in a breather

Many presenters need help controlling their fears at the very start of their presentations. Once they get into the body of their material, the content of what they’re saying helps them find their stride and pull through. If you’re most anxious at the beginning of your presentation, try a different approach. A question to the audience momentarily allows you to subtly shift the focus to your audience and might offer you the breathing room you need to settle in. (Of course the question has to be one you’re reasonably certain will draw the right response, or a survey with no right or wrong answer that helps you set up your points). You might also use a prop, or a handout to momentarily draw people’s attention to something you’re about to speak to. You might even start with a short video or other visual after the briefest of introductions.

Go with what works for you

Many executives heave a sigh of relief when the presentation or briefing is over and they can move on to answering questions. If that’s you, don’t feel constrained by formats. Keep the presentation shorter and lengthen the q and a. You’ll still need to deliver some key messages about your conclusions, but you can save the detail for when your audience signals they want it; by asking a question. Just tell your audience what you’re doing (“I have a brief overview and then I want to get right to your questions about what this means”). Remember to present with your audience first and foremost in mind: what is the essential information THEY need?

Treat the symptoms

Fear causes a physical reaction in us, as our brains signal to our bodies that we’re in some kind of danger. Our breathing becomes more rapid, our voices might shake, our palms sweat. It’s those ‘symptoms’ that many presenters fear displaying, so have a plan for handling those reactions. Know that no one can hear what you’re thinking, and are oblivious to your fear. Tell yourself you’re going to be great, remind yourself of past successes, and visualize how good it’s going to be to hear the congratulations afterwards (even if you don’t believe it). Tell yourself: You’ve GOT this! Remember no one knows what you were supposed to say, so if you forget something, just move on without apologies. If you forget something, it’s a good time to pause and ask, “any questions so far”? Don’t try to banish your nerves, channel them. It’s the same energy that will help fuel your performance. Expend a bit of it if you can just before your presentation (a quick walk, some deep knee bends and long, slow deep breaths).

Remember, the more presentations you do, the easier this will be. Don’t avoid speaking to your own ideas and your own capabilities. Remember how scary things were the first time you tried them, that you now do with ease. You can build this ‘muscle memory’ of success, one presentation, one briefing at a time!

It’s good for you to negotiate with the lender before your refinancing action. Timing plays a vital role when you negotiate with the lender. If the negotiations succeed, it will bring you valuable resources to restore your finance situation in order. On the other hand, it’s possible for you to get a settlement of the debt after negotiating with your lender.

The negotiation with your lender is not a distributive negotiation. You can’t just beat the lender. It is not a good way to raise money effectively. As a result, they will not lend your money if you missed these processes. The negotiation with your lender is a win-win negotiation; negotiation parties in the negotiation should be friendly with each other. The ultimate aim of the negotiation is to reach the agreement. In the end, the integrative negotiation will bring both sides benefits.

It’s very useful for you to do preparation before the negotiation. You should set out your goals in this phase. For example, if you want to more available timetable for paying off the loan, to complete your aim, you should offer reward to the lender. In the opposite, to achieve your goal, you could reconsider the negotiation from the lender aspects. It’s very useful for you to find out solution to reach the final agreement.

It’s the best solution for both negotiation parties to site around table and discusses the problem in personal. People always make decision in a day after the negotiation meeting. If you can’t arrange a meeting like that, you should try you best to negotiate via phones or email. However, it is a time-consuming project to make the final deal.

Confidence and power during the negotiation will help you to achieve your goals. Never let the financial crises beat your confidence. Only in this way can you keep the negotiation under your control.

We’ve all heard this public speaking advice: “Tell them what you’re gonna tell them… tell them… tell them what you told them.” The problem with this advice is that it’s simplistic. It’s also boring.

On the one hand, this is a classic way to structure a presentation. On the other hand, if you really step onto the podium and “tell ‘em what you’re gonna tell ‘em,” you are going to put your audience to sleep rather than energize them.

One of the best ways to get your audience’s attention right from the beginning and keep it is with storytelling. Stories help the audience make the connection between your topic and their lives. Stories create mental pictures for the audience. Stories help the audience relate to you as a person. Stories are ten times more interesting than an enumeration of facts and figures.

How can you use stories effectively to get your message across? Here are five pointers to help you make the most of your stories.

Pointer 1: Be original

It’s easy to pull a story off the Web or from a forwarded e-mail. Unfortunately, everyone has heard these stories many times. When you deliver a story that’s not your own and that people have heard before, it greatly lessens the story’s impact and effectiveness.

Choose stories that are original, that are yours, and that have meaning to you. You don’t have to talk about yourself. Your story could be about a client, a customer, a friend, a family member, or someone you saw walking down the street. It just has to be original and illustrate your point.

Pointer 2: Use humor

Humorous stories are a perfect way to engage the audience. Pretty much everyone likes to laugh. Self-effacing humor humanizes you to the audience and helps them relate to you, but be careful that you don’t overdo it. Make fun of yourself too much and you start to look insecure. It’s not necessary to tell jokes; just find the humor in your topic and insert it where it fits best.

Pointer 3: Involve emotions

The best stories are ones that evoke an emotional response. Maybe there’s a story that relates to your topic that makes the audience angry or sad, or excited or curious. Share your own emotions with them and invite them into your world. Emotional connection makes them want to hear more.

Pointer 4: Be descriptive

Help your audience experience the story by giving vivid descriptions of places, people, colors, shapes, smells, sizes, textures, and sensations. Use gestures to demonstrate physical aspects of the story. Act out parts of the story to make it more real.

Pointer 5: Plan ahead

Storytelling takes preparation. You don’t want to get to the end of a great story and forget to mention your main point. Or forget the order of events in the story and end up rambling on for twice as long as you intended. Make sure your story has a beginning, a middle and an end. Make sure you are making a point with your story. And practice it in advance so the chronology is organized and you know how long it takes.

Follow these tips for telling a story and you’ll find your audience sitting impatiently on the edge of their seats, anticipating the exceptional presentation to come.